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This paper details the process of developing and adapting a narrative framework for teaching an introductory geotechnical engineering course (EGR 340) through a systematic iterative procedure that embeds conceptual learning into a story format and, over time, elaborates elements and interactions within the story using methods of transmedia storytelling. Although the tools are presented within the context of geotechnical engineering, the approach can be applied throughout engineering education. The elaborative transmedia storytelling process we describe is based on the Imaginative Education (IE) teaching approach. Well-grounded in the learning sciences--but novel in engineering education--IE facilitates student engagement through the use of cognitive tools (such as extremes of reality, heroism, and the exploration of binaries). These tools are connected to types of understanding and serve to enhance a sense of mystery and wonder for topics that might not otherwise register as being immediately relevant to students. A significant benefit of this approach is that that it lends itself to modification and personalization through the inclusion of new features and methods of interaction at the level of the whole story and at the level of story elements.